专利名称：Audience measurement system发明人：John Ghashghai,James M. Barton申请号：US10189989申请日：20020705
公开号：US20030037333A1公开日：20030220
专利附图：
摘要：An audience measurement system plays and records television programmaterial on a client system's persistent storage device. Program guide objects are storedon the client system and indicate when television programs are broadcast. A clientsystem stores a viewer's television viewing habits and behavior. Information such as what
television programs a viewer watches and/or prefers, and when a viewer uses trickplayfunctions while watching a television program (such as: variable rate fast forward andrewind, frame step, index, pause, variable rate reverse play, variable rate play, and play)are stored on the client system which the client sends to a central server. The centralserver stores viewer information from all client systems such that the informationobtained is anonymous. The aggregated information is used by the central server tocompile statistical reports and make predictions. Data are analyzed to create reportscovering information that includes, but is not limited to: aggregate viewer behavior inrelation to a specific television program; aggregate viewer response to specificcommercial pods; and aggregate viewer behavior in relation to tuning out of a specifictelevision program and viewer tune-in destinations. The central server also analyzesaggregate information to predict viewing activity and program ratings.
申请人：GHASHGHAI JOHN,BARTON JAMES M.
更多信息请下载全文后查看
因篇幅问题不能全部显示，请点此查看更多更全内容